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Images of these Roland TR-808 inspired Adidas running shoes have been blowing up on social media over the last few days. The 808 color scheme looks pretty cool, and the shoes even have built-in beatmaking circuitry.

But – unfortunately – you can’t buy them. Here’s why….

The Neely Air | Roland TR-808: Disturb the Peace shoes are a design prototype, created by design agency Neely & Daughters. d

Here’s what they have to say about the design:

When given the opportunity to develop our custom concept/prototype for Mi Adidas, we popped and locked at the chance to create the TR-808 — inspired by the famous Roland TR-808 Rhythm Composer, break dance culture, and “808” (police code for “disturbing the peace.”)

Not only do these kicks look fierce, but brace yourself: They actually. make. beats. The shoes are equipped with volume control and six different pre-programmed settings so you can recreate your favorite scenes from Breakin’ 2: Electric Boogaloo in your mom and dad’s kitchen on a broke down cardboard box from Costco.

WHAT WE DID

Creative Strategy
Art Direction
Design
Prototype

WHY IT MATTERED

Though they never hit the production line (the “Just for Kicks” creative challenge – pun intended – was custom design and prototype only), the shoes won accolades and fans around the globe.

While the idea of beatmaking shoes is fun, no speaker that could fit on a pair of shoes could do justice to the 808 sound.

( Source: Synthopia )

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