Images of these Roland TR-808 inspired Adidas running shoes have been blowing up on social media over the last few days. The 808 color scheme looks pretty cool, and the shoes even have built-in beatmaking circuitry.

But – unfortunately – you can’t buy them. Here’s why….

The Neely Air | Roland TR-808: Disturb the Peace shoes are a design prototype, created by design agency Neely & Daughters. d

Here’s what they have to say about the design:

When given the opportunity to develop our custom concept/prototype for Mi Adidas, we popped and locked at the chance to create the TR-808 — inspired by the famous Roland TR-808 Rhythm Composer, break dance culture, and “808” (police code for “disturbing the peace.”)

Not only do these kicks look fierce, but brace yourself: They actually. make. beats. The shoes are equipped with volume control and six different pre-programmed settings so you can recreate your favorite scenes from Breakin’ 2: Electric Boogaloo in your mom and dad’s kitchen on a broke down cardboard box from Costco.


Creative Strategy
Art Direction


Though they never hit the production line (the “Just for Kicks” creative challenge – pun intended – was custom design and prototype only), the shoes won accolades and fans around the globe.

While the idea of beatmaking shoes is fun, no speaker that could fit on a pair of shoes could do justice to the 808 sound.

( Source: Synthopia )

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